Due to the rise in online stores around the world, competition is becoming more intense. This has caused many ecommerce businesses to either close down or switch their business model to find success in another marketplace. However, one strategy that is trending is getting registered on a B2B marketplace. In fact, that’s probably where new and small businesses are getting sales from nowadays. Websites like Amazon, Alibaba, and ExportHub provide a platform for businesses to connect with each other and market their products.
If we go back a few years, I’m pretty sure you would never have expected Chinese products on every other shelf in your nearby superstore. To be honest, with the help of these B2B portals, many Chinese suppliers have found a way to enter the international market and export their products. Here are a few more reasons why ecommerce businesses are signing up at B2B marketplaces.
1. Elevate Your Business Branding
Small businesses face financial problems and therefore fail to promote their brands efficiently. However, by getting listed on a B2B portal, your brand will automatically get recognized online. This tactic is great to build your brand’s image and advertise your products.
2. Expansion of Business Network
With the help of a B2B platform, you’ll get a chance to connect with international buyers and sellers. This will enhance your business network and help you build relationships with other businesses that can lead to future trades.
3. Higher Traffic
After signing up on a B2B portal, all your business details will get listed on this platform. That includes your contact details, website and even your office address. By getting your site listed, you can expect a significant rise in your traffic. In addition, the backlink will also enhance your chances of getting ranked better on significant search engines like Google, Bing, Baidu and Yahoo.
4. Lower Risk
When it comes to promoting your brand and products, thousands of dollars are spent. On the other hand, there is no guarantee that this marketing campaign will increase your sales. Therefore, this method involves a high risk of losing the money for nothing.
However, most B2B platforms are free to signup, while others offer minimal packages. In addition, they also provide premium services for those business owners who are looking for a complete digital solution to revamp their marketing approach and leverage their business online. Therefore, this method is considered less risky.
There are many more benefits of using a B2B marketplace for your business. However, the ones listed above are important enough to encourage you to also signup. If you are looking for a marketing platform that requires minimal investment, then a B2B portal is the ideal stage to work on.